Friday, April 26, 2013

Friday's Best Buy Drugs Digital Health Finds from Ginger

10 reasons value-based healthcare orgs need a social strategy [HL7 Standards]As part of a collaboration strategy, a large part of the program seemed to be encouraging office visits, follow-up care and sharing information. In other words, ongoing communication and behavior change can have potent benefits. But why a social strategy?


In tweets we trust: Determining the credibility of health-related tweets [Health Care Social Media Monitor]
A 2012 paper by researchers from Microsoft and Carnegie Mellon University, “Tweeting is Believing? Understanding Microblog Credibility Perceptions,” analyzing how users assess a tweet’s credibility has implications for healthcare researchers, physicians, practitioners and patient advocates on Twitter.

How valuable is an online diabetes community?  [Quality in Care Programme]
There are many different areas in which an online community can assist those in a similar situation, some of which may be fairly obvious and others perhaps a little less so. We will now take a look at what the online community really has to offer and what it actually means to people with diabetes.

5 reasons why mobile health apps fail [KevinMD.com]
There are an estimated 15,000 medical apps presently on the market and is expected to grow 25% per year, according to one study. There are issues which are common in the development of these apps and other categories of apps. However, some technical and non-technical issues are unique to the sector. As someone who does not design apps, I will offer a perspective which covers topics raised by different stakeholders concerning medical app development which might be of interest.

Younger adults and minorities lead the way with mobile health information search [Pew Internet]
Some 85% of US adults own a cell phone, and of those, 31% say they have used their phone to look for health or medical information online. Some groups are more likely than others to look for health information on their phones: Latinos, African Americans, those between the ages of 18 and 49, and those who have attended at least some college education.

The latest tool for tracking obesity? Facebook Likes [TIME]
In a way that’s never been possible before, people can record their interests, habits and daily activities that at first blush might seem to have only trivial meaning. But such data can be accessed by almost anyone (depending on privacy settings, of course), and that includes researchers. Scientists are turning to Facebook as a way to track how obesity trends, for example, correlate with geographically-specific trends in diet and exercise, and hope that such information can lead to more targeted ways of reversing the obesity epidemic.

Apps and online tools make tough life a bit easier for Alzheimer’s, autism caregivers [The Washington Post]
As her mother and father edged toward dementia, Nancy D’Auria kept a piece of paper in her wallet listing their medications. It had the dosages, the time of day each should be taken and a check mark when her folks, who live 10 miles away, assured her the pills had been swallowed. “I work full time so it was very challenging,” said D’Auria, 63, of West Nyack. Now she has an app for that. With a tap or two on her iPhone, D’Auria can access a “pillbox” program that keeps it all organized for her and other relatives who share in the caregiving and subscribe to the app.

3 excuses doctors make to avoid social media [Ragan’s Healthcare Communication News]
Hospital communicators, I feel your pain. I went to the orthopedic doctor to discuss my recent knee injury, and he asked me what I do for a living. I explained that I’m an editor for a website that focuses on how doctors and hospitals use social media to connect to their patients. He looked confused. Then he immediately told me why he thought that was a bad idea. He had a pretty good list.

The anatomy of the perfect tweet[Ragan’s PR Daily] (not health-related, but good to know)
Imagine if you discovered the formula for the perfect tweet—as message so perfect that Twitter users can’t help follow your account and retweet your post. Well, hold onto your Twitter handles, because the perfect tweet has been discovered, in theory.

An event worth attending:


Patient-Centered Outcomes the Focus of ISPOR's 18th Annual International Meeting in New Orleans
http://www.sacbee.com/2013/04/23/5364179/patient-centered-outcomes-the.html
The International Society for Pharmacoeconomics and Outcomes Research (ISPOR), meeting May 18-22 in New Orleans, is bringing in speakers and perspectives from all over the world to discuss effectiveness research and drug development.

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